Creative Strategy. Direction. Production.

Award-winning director and creative production leader with 20+ years of experience creating distinctive content for brands, entertainment, and media. My work spans organizations including Spectrum, CNN, FOX, Apple, NBC, Intel, and Red Bull.

My background combines creative vision, strategic thinking, and hands-on filmmaking expertise across commercial, documentary, branded entertainment, digital, and broadcast production. I've produced branded content and behind-the-scenes features for American Idol and So You Think You Can Dance, including directing and filming a segment featured during an American Idol season finale that reached millions of viewers. I've also contributed to the development and launch of live studio programming for NBC and CNN.

At Spectrum, I've helped develop in-house production capabilities, including establishing and managing a studio supporting live shoots, podcasts, and executive video messaging. My experience bridges creative development and production operations, from shaping ideas and directing projects to coordinating resources, establishing workflows, and delivering high-quality content. I also incorporate emerging technologies and AI-assisted workflows to expand creative possibilities and improve production efficiency.

Having worked across nearly every stage of production, I bring both creative perspective and practical technical knowledge to leadership. I understand the challenges production teams face because I've experienced them firsthand. My approach is to establish a clear creative vision, empower talented people with the resources and support they need, and create an environment where exceptional work can happen.

Strategy & Development

Translating business objectives into creative concepts, treatments, visual narratives, and content strategies that engage audiences, strengthen brand messaging, and drive meaningful outcomes.

Direction & Production

Directing commercial, documentary, branded, and broadcast productions from preproduction through final delivery.

Creative Leadership & Operations

Leading creative teams, managing production resources, collaborating across departments, and overseeing postproduction and delivery.